Meredith Buys Web Shop

NEW YORK Publishing company Meredith said it has bought digital agency O’Grady Meyers to expand its marketing offerings online.

O’Grady Meyers, a 40-person online customer relationship management specialist, works with several Nestle divisions, including PowerBar, Carnation Instant Breakfast and Infant Nutrition. The Los Angeles-based agency offers services in site design, online advertising and search marketing.

Financial terms of the deal were not disclosed.

Meredith, which publishes magazines like Better Homes and Gardens and Family Circle, said it would house the agency as a stand-alone entity within its integrated marketing unit. The company said the agency would give it greater online CRM expertise to complement the offline CRM skills it possesses via an 85 million-name database.

The sharp growth of Web advertising has led some traditional publishing companies to build their own interactive marketing services. Last year, Gannett bought PointRoll, a firm that helps advertisers create rich media advertising