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NEW YORK The Richards Group took top honors at yesterday’s Radio Mercury Awards for the year’s best radio spot.
The Dallas-based shop took home $100,000 for its Motel 6 commercial titled “DVD,” part of the brand’s long-running radio campaign.
The annual gala held in New York also debuted two new categories. The first marketer of the year trophy was awarded to McDonald’s for the fast-food franchise’s long-term commitment to radio. JWT took home the first integrated campaign award for JetBlue.
Other winners included: Young & Rubicam for Office Depot; BBDO for AT&T; DDB for Anheuser-Busch; and Grupo Gallegos in the Spanish-language category for its Comcast spot titled “Epic.”
The
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