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DALLAS Dr Pepper/Seven Up has selected Mercury Mambo to handle Hispanic marketing initiatives for the company’s soft drink portfolio, the client said.
The independent Austin, Texas, shop won the business in a review. Mercury Mambo is charged with handling broadcast creative, strategic planning, sales promotions, sponsorship development and special events.
The client’s past Hispanic efforts have focused on marketing individual brands; the new effort will encompass a “portfolio perspective,” said DPSU representative Kyle Rose. “We wanted our message to be as integrated as possible,” he said.
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