Mercury Insurance Taps Ground Zero

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LOS ANGELES Mercury Insurance Group has tapped independent Ground Zero here for its estimated $50 million ad account following a review.

“Ground Zero went beyond the standard pitch and really impressed us with their insight into our business and brand,” said Erik Thompson, director of advertising at Mercury. “They took the time to understand the marketplace and where we fit, and then presented some very compelling creative ideas that will clearly differentiate Mercury from the competition.”

According

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