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NEW YORK Mercury is attempting to shatter its stodgy image with an online effort that centers on a series of profoundly bizarre Web videos called “Meet the Lucky Ones.”
The effort, which launches today at meettheluckyones.com, follows the meanderings of a “slightly dysfunctional” family and plugs Ford unit’s Mariner utility.
Unlike other online movie efforts, like BMW Films, the movies aren’t flashy and don’t feature big stars. Instead, they offer a kind of dry, hopeless, view of American life that usually doesn’t make the cut for TV ads.
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