CORAL GABLES, FLA. – A new marketing director at MerCruiser, coupled with an agency with a solid reputation for marine advertising, helped Matterhorn Advertising pull the account away from Martin/Williams, Minneapolis. The account had peaked at the 42-million mark in billings while at Martin, but had declined to $750,000 last year. No other agencies were considered for the account.
Copyright Adweek L.P. (1993)
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