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NEW YORK Mercedes-Benz USA’s new campaign for the 2008 C-Class plays up the model’s engineering, safety features, design and luxury amenities.
One 60-second spot, from Omnicom Group’s Merkley + Partners here, features a 40ish man talking on and off camera about the rigorous tests that each C-Class undergoes, be it for braking quickness, suspension stability or door hinge strength. As he talks, each test is illustrated. One frame, for example, shows four male engineers sitting on the sills of the car’s four open doors.
After
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