Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
‘Generation Benz’ will get a lot older next year.
Emboldened by the success of its private, online Generation Y-centric community, Mercedes-Benz USA is planning a second site. Launching next year, the yet to-be-named site will target boomers.
Steve Cannon, vp of marketing, has found the site—generationbenz.com—so efficient and useful that he can envision it replacing some types of focus groups, particularly those that delve into broader issues, such as “green-washing.”
Mercedes launched the password-protected Web site six months ago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in