Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The US Open Tennis Championships has signed Mercedes-Benz USA as its new automotive sponsor, as part of a four-year deal estimated at $35 million.
Per terms of the deal, Mercedes has been designated the official vehicle of the US Open and will be identified as the presenting sponsor of the men’s singles finals. At the conclusion of each tournament, the automaker will sweeten the $1.6 million purse by presenting the men’s champion with a new Mercedes.
Along
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in