Mental Health Site Appoints Orsatti Agency of Record

Orsatti & Partners has been named the first agency of record for HelpHorizons.com.
The Boston-based mental health site will launch by February, and ads will begin in March. Ad spending will be in the low seven-figure range. The national broadcast, print and direct marketing campaign will target consumers and mental health professionals.
HelpHorizons had previously worked on projects with BBL Advertising in Acton, Mass.
Consumers will use the site to find mental health resources, and professionals will be able to set up “virtual offices” with online scheduling and billing, said the company’s chief executive, Michael Tagatac.
–Lauren Wiley