Men's Wearhouse Taps DeVito/Verdi

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK DeVito/Verdi here said it has added creative and strategic chores for all divisions of the Men’s Wearhouse business in North America following a review.

The assignment covers full-service marketing support and the development of advertising, public relations, promotions and point-of-sale programs.

All told, ad spending by the client across all its divisions topped $60 million for the first half of 2008, per Nielsen Monitor-Plus.

In addition to the Men’s Wearhouse brand, the agency will handle chores for the company’s other units: K&G, MW Tux and Moores Clothing For Men (in Canada), as well as new projects.

“These

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in