NEW YORK DeVito/Verdi here said it has added creative and strategic chores for all divisions of the Men’s Wearhouse business in North America following a review.
The assignment covers full-service marketing support and the development of advertising, public relations, promotions and point-of-sale programs.
All told, ad spending by the client across all its divisions topped $60 million for the first half of 2008, per Nielsen Monitor-Plus.
In addition to the Men’s Wearhouse brand, the agency will handle chores for the company’s other units: K&G, MW Tux and Moores Clothing For Men (in Canada), as well as new projects.
“These folks really understand how to market in a tough retail environment,” said George Zimmer, client CEO, in a statement.
The lion’s share of the work had been previously handled in-house. Other review contenders were not disclosed.
“I’ve always pointed to Men’s Wearhouse as an example of great retail advertising. Few retailers have executed an everyday retail message to successfully drive traffic,” said Ellis Verdi, president of DeVito/Verdi. “We will undoubtedly look to this past work as the benchmark for the advertising we hope to create that ascends to the next level.”
Men’s Wearhouse was founded in 1973 and operates 1,285 stores. DeVito/Verdi is an independently owned agency.