Mendoza Dillon Hires Cantu

Diego Cantu has joined Irvine, Calif.-based Hispanic agency Mendoza Dillon as vice president and creative director. Reporting to chief creative officer Carlos Mendez at the Young & Rubicam Brands shop, Cantu will lead the development of campaigns for clients such as Cingular Wireless, Unilever and Pfizer. Most recently, he served as senior creative director at Latinworks Marketing in Austin, Texas. Prior to that, he was a creative director at Leo Burnett in Chicago.