Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Mendelsohn/Zien’s latest TV commercial for BMW could take a road trip beyond its home turf in the automaker’s Western region.
The 30-second spot, titled “Dictionary,” began airing last week in Los Angeles, Denver and the Bay Area, among other cities. Promoting the BMW 3 Series, it could be picked up by other regional offices, agency representatives said. A print component is expected to launch in the coming weeks.
M/Z, which handles regional creative work, developed the ad using footage supplied by Fallon, Minneapolis, BMW’s national creative shop.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in