With Mellors, Grey Ends Four-Year Search For CCO

Tim Mellors knows that perking up the creative at Grey will be an uphill battle. He’s been up that hill before: At Grey in London from 1998 until last year.

After a break from the agency business that included co-hosting the BBC game show Double Cross and earning a certification in psychotherapy, Mellors will join Grey North America as chief creative officer in September. He has the task of invigorating some 600 creatives in four regions at an agency with a reputation for run-of-the-mill packaged-goods advertising.

“As everyone knows, Grey is brilliant at business,” said Mellors, who partnered with North America CEO Steve Blamer in London from 1998-2000, helping to boost a $450 million (U.S.)