Production and strategy may be key to online video success, but without great talent, they wouldn't have anything to work with.
That's why Adweek's Watch Awards honor talent ranging from Hollywood stars to little-known phenoms.
Check out the 2015 talent winners below:
"Be Like Mike," VML/MKTG Inc. for Gatorade. Reliving Michael Jordan’s best moments in advertising never seems to get old.
Best Cover Music Video
"Pharrell’s Happy in ASL," Deaf Film Camp/Camp Mark 7. Yes, we’ve all heard it too many times, but these deaf campers breathe new life into the tune.
Best Female Talent
"Real Estate in Real Time," Pereira & O’Dell N.Y. for Realtor.com. Elizabeth Banks shows her comedic chops and an obsession with real estate.
Joel McHale, The Soup, E! Entertainment. The host curates the strange, the obscure and the unbelievable in pop culture.
Best Male Talent
Best Music Video, Professional
"Family Memories, Made in East Tennessee," VML for Tennessee Department of Tourism. Dolly Parton—need we say more?
More of Adweek’s Watch Awards
Read more about (and watch) all of this year's Watch Awards winners:
• 16 Programming Winners
• Programming Spotlight: R/GA's Soaring, Viral PSA About Love
• 6 Talent Winners
• Talent Spotlight: Joel McHale, Indefatigable Host of The Soup
• 9 Production Winners
• Production Spotlight: Tinder's Tale of Modern, Globe-Trekking Love
This story first appeared in the Aug. 17 issue of Adweek magazine. Click here to subscribe.