Meet the 'Gerber Generation'

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Gerber has something fresh on its plate: A new campaign launching tomorrow (Friday), dubbed “The Gerber Generation.”

The effort, via Draftfcb New York, will “celebrate a healthier generation of babies” and will debut on the Live! With Regis and Kelly talk show, per the company. The campaign kicks off with a spot called “United Babies.”

This is the first time all of Gerber’s products will be showcased in an ad. “When people think of Gerber, they think of baby food.

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