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Guidant Corp., a maker of cardiovascular equipment, is searching for a new agency for its estimated $20 million account.
The Indianapolis company sent out questionnaires to 30 agencies and has already reduced the list of candidates to six shops, said sources.
Several hopefuls pitched the business last week. The short list will be shortened even further, down to three shops in the coming weeks. A final decision date is unknown.
An executive at the client denied the company is searching for an agency.
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