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NEW YORK Masterfoods has consolidated its U.S. media buying and planning account with roster shop MediaVest, a unit of Publicis Groupe, the client has confirmed.
Masterfoods spent more than $350 million on domestic ads through October 2003, per TNS Media Intelligence/CMR.
MediaVest here beat out Aegis Group’s Carat; PhD, part of Omnicom Group; Grey Global Group’s MediaCom; and WPP Group’s Mediaedge:cia. All of the finalists pitched from their New York offices, and only Carat was not already on the client’s roster.
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