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NEW YORK MediaVest USA has promoted Amanda Richman to svp, director of digital services. Richman replaces Eric Bader, who has left to pursue mobile marketing opportunities.
Richman, 41, has been serving as digital group client director on the Procter & Gamble account, leading the development of digital strategy, innovation and portfolio management for over 100 P&G brands.
In her new role, Richman will have lead product, capability and strategic business for clients such as Coca-Cola, Continental, Mattel, P&G, Wal-Mart and Wendy’s.
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