MediaVest Merges Buying Operations

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NEW YORK Publicis Groupe’s MediaVest has merged its video, print and out-of-home buying units, elevating Donna Speciale to the new post of president, investment and activation, giving her oversight of the combined operation.

Speciale had previously been president of the agency’s Video Investment and Activation group since January 2006. She continues to report to Laura Desmond, CEO of Starcom MediaVest Group, the Americas.

Now reporting to Speciale are Robin Steinberg, who oversees print buying, and Norm Chiat, who leads the out-of-home group.



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