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Media buyers have been grousing over an auditing rule change that made it easier for magazines to count their iPad and other digital editions toward their rate base guarantee to advertisers. And now, MediaVest’s Robin Steinberg has put her foot down.
In a letter sent to publishers April 29, Steinberg, one of the most powerful media buyers in the business, says that MediaVest won’t unquestioningly accept advertising rates for its clients based on a circulation number that includes digital editions.
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