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Pam Zucker has been promoted to the new role of president, marketplace ignition and innovation at MediaVest USA, effective immediately, the Publicis Groupe-owned shop has confirmed. She continues to report to Donna Speciale, the shop’s president of investment and activation.
In her new role, Zucker will serve as a strategic consultant to all of the agency’s clients and lead various special initiatives. Zucker will also have a management role in MediaVest’s research and business development disciplines, and continue her oversight of MediaVest’s global Avon assignment and its advanced TV practice.
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