NEW YORK Publicis Groupe’s MediaVest has elevated Donna Speciale to president, investment, activation and agency operations, the shop said.
Her new duties include executive oversight of the firm’s Los Angeles office and control of agency operations including human resources. In addition, she retains responsibilities for buying and activation across all media.
Speciale continues to report to MediaVest USA CEO Bill Tucker. “Donna is a proven industry leader and visionary and has driven revenue for the company through establishing an investment center of excellence,” said Tucker. “Both our agency and our clients will benefit from her broader, agency-wide impact.”
Speciale joined MediaVest in 2003 to head the agency’s broadcast investment unit. She went on to launch and lead the shop’s Video Investment and Activation (VIA) practice, followed by expanded investment and activation duties. Previously, she was head of national broadcast buying at WPP Group’s MediaCom.