MediaSmith Opens in N.Y. to Chase Bigger Fish

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Looking to bring its expertise eastward, veteran West Coast media executive David Smith has opened a New York office of his San Francisco agency, Mediasmith.
The Gotham outpost of the interactive media shop will be led by Mike Drexler, 61, former head of FCB Worldwide’s media operations.
Smith, the agency’s president and media director, said the move is designed to expand the shop’s prospect pool beyond the dot-com-heavy San Francisco client base to include the big national advertisers headquartered in the New York area.

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