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LOS ANGELES — Alec Gerster, ceo of Grey Global Group’s MediaCom, has been named ceo of Interpublic Group of Cos.’ Initiative Media Worldwide. The veteran media executive replaces Lou Schultz, who retired in January. Gerster will report to David Bell, Interpublic vice chairman. Concurrently, Marie-Jose Forissier, Initiative Media Worldwide president and ceo, was named chairman of the global media network.
Gerster, 53, brings three decades of international media agency building experience to Initiative. He spent most of his career at Grey, joining in 1972.
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