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MediaCom appears to be the big winner in Sony's global media review.
Sources tell Adweek the agency has won all of the company's PlayStation business from Carat and OMD. In addition, MediaCom is said to have retained Sony Mobile globally and won the company's international electronics account.
However, the North American part of the electronics business is still undecided and there are also other Asian markets up for grabs so Carat could remain on Sony's roster, sources said.
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