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NEW YORK John Miles, a former senior executive at Interpublic Group’s defunct GM Mediaworks buying agency, is joining WPP Group’s MediaCom as director of implementation, according to sources.
Miles will oversee all buying operations for broadcast, print and other media, reporting to MediaCom CEO Dene Callas and chairman Jon Mandel, sources said.
By joining MediaCom, added last year by WPP through its acquisition of Grey Global Group, Miles will be able to put his knowledge of car accounts to good use.
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