MediaCom has hired Anush Prabhu, a longtime veteran of the Deutsch organization, as its new managing partner and chief strategy officer in New York.
In 2015, Prabhu appeared on both Adweek's Young Influentials list and its Media All-Stars list. In the new role, he will join the WPP agency's executive management board reporting directly to MediaCom USA CEO Sasha Savic.
"Anush brings a valuable combination of media expertise, data chops and analytics experience, coupled with a true sense of how creative and communications can positively impact consumer beliefs and behaviors," said Savic. "His professional DNA is a perfect match for our positioning as The Content + Connections Agency."
Before joining MediaCom, Prabhu served as partner, chief channel planning and investment officer at the New York offices of Deutsch. This period marked his second stint with the IPG agency, which he joined as an assistant account executive in 2000 before working his way up to the vp, director of CRM strategy position. He left in 2007 and subsequently held top planning and communications roles at JWT and mcgarrybowen before returning to Deutsch in 2012.
Throughout his career, he has worked with a variety of clients including J&J, United Healthcare, Sherwin-Williams, Microsoft and Verizon.
"The media agency of the future must be able to navigate and develop client-centric solutions at the intersection of creativity, data and technology," said Prabhu in a statement. "This belief drove my decision to join MediaCom, one of the best, most original and most passionately committed agencies in the world. With its vast arsenal of resources and talent, there is no better place for me to seize tomorrow and deliver the greatest possible value to clients."
"We are truly excited for Anush as he takes this important next step in his career," said Deutsch New York chief executive Val DiFebo. "His leadership and understanding of the firepower of analytics and communications planning was an imperative to our team and we wish him nothing but tremendous success, he will be missed."