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Stephen Allan, worldwide CEO of WPP Group’s MediaCom, is rapidly assembling his global management team, revealing six senior appointments, including the promotion of David Kyffin to global chief ROI and direct marketing officer. Separately, Mick Mernagh has been named global chief insight officer.
Those moves follow the elevation last month of Doug Cherkeris to North American CEO
Kyffin had been managing director of direct and digital for GroupM, WPP’s media agency management arm. Kyffin will now focus on planning for direct response related disciplines, for both online and offline media.
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