Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — Grey Global Group’s has created a worldwide holding company for its MediaCom network called MediaCom Worldwide. Alec Gerster and Alexander Schmidt Vogel, currently chairman and vice chairman of the MediaCom network, will be CEO and COO respectively of this new management unit, which will essentially be responsible for MediaCom’s global operations.
No replacements have been named to Gerster’s and Schmidt-Vogel’s former positions and the company will likely eliminate those titles, Gerster said.
The decision was driven by the company’s growth and its stepped up plans to pursue acquisitions and develop new services over the next two years, Gerster said.
Gerster
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in