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Tara Comonte, CFO at Mediabrands, has been elevated to chief operating officer, a new post at the IPG media oversight arm.
Comonte, who continues to report to Mediabrands CEO Nick Brien, retains her CFO stripes as she takes on the added COO responsibilities.
In her new role, Comonte will be tasked with developing growth areas for the company — which oversees media shops Initiative, Universal McCann and other IPG assets — while continuing to drive operating efficiencies across the enterprise.
“Tara has always operated as my commercial partner across all aspects of our global business,” said Brien in a statement.
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