Media Spending Set to Pass $1 Trillion

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LOS ANGELES Per capita consumer spending for media will breach the $1,000-per-year mark for the first time in the U.S. in 2009 as the communications industry marches along at a 6.7 percent annual growth rate, exceeding $1 trillion in 2008.

The data comes from the “Communications Industry Forecast” by Veronis Suhler Stevenson, which also predicts that in 2009 the average consumer will spend 10 hours per day with media, much of it DVDs and the Internet.

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