Media Market Won't Soon Rebound

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The media marketplace could be mired in a recessionary climate for several years, according to Rino Scanzoni, chief investment officer at WPP’s GroupM.

Speaking on a panel assembled by the International Radio and Television Society, Scanzoni said the downturn would last significantly longer than the dip experienced in 2001.

“This will take longer to get out of than one or two quarters,” he said. “It will be a very slow process. We could be going through this in three years.” 

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