Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
World Wrestling Entertainment’s selection last week of Media Kitchen to handle planning and buying is part of a drive to lure former fans—men who loved the franchise as teenagers—back to the ring.
“Every meeting I go to, there is someone that says, ‘Oh my God! I used to be the biggest fan.’ ” said vp of marketing Daniel Levi. “There’s still an emotional connection between that person and WWE. We want to get them re-engaged.”
Media Kitchen, the media arm of MDC Partners’ Kirshenbaum Bond + Partners in New York, joins Kanter International in Philadelphia on WWE’s $8 million account.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in