Media Kitchen Lands AT&T Broadband

NEW YORK — The Media Kitchen, the joint venture between Kirshenbaum Bond & Partners and Paul Woolmington, has landed a media planning and buying assignment from AT&T Broadband, the client confirmed. Sources said the New York-based shop is partnering with Horizon Media in New York, among others, on buying. Billings are estimated at $50 million. The agency declined comment. The Media Kitchen is one of several vendors overseeing media for the cable TV operation?s various components, a client representative said. Young & Rubicam’s The Media Edge continues to handle the $500 million media planning and buying account for AT&T’s four divisions: business, consumer, broadband and wireless on a regional basis, sources said. Arnold McGrath continues to handle corporate image advertising and Wunderman, direct marketing, the client confirmed.The account gain marks The Media Kitchen’s first substantial piece of new business since opening this July with Woolmington as chairman and CEO. Kirshenbaum’s existing ties to the client — a consulting relationship that commenced four months ago [Adweek.com, Aug. 8]–helped The Media Kitchen win the assignment without a review, sources said. Meanwhile, the future of AT&T’s cable business remains in flux. On Saturday, AT&T said that three competing bids from AOL Time Warner, Comcast and Cox Communications were inadequate. And a spinoff of AT&T Broadband into an independent company may be still in the works. According to CMR, AT&T Broadband spent $40 million on measured media last year, and $55 million for the first eight months of 2001.– with Jack Feuer and David Kaplan