Media Joins Brand Teams In Bozell Shift

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Bozell Worldwide is restructuring its media department, including elimination of the top executive position.
Randy Schroeder, formerly managing partner for media at the agency’s Southfield, Mich., office, resigned “to pursue other opportunities,” said Eileen Wunderlich, a partner and the head of Bozell’s public relations group. Subsequently, the agency decided not to fill that position and is now restructuring the reporting relationships in the media department, she said.
Previously, each senior partner in charge of media for a Chrysler Corp.

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