Media Figures Offer Guardedly Optimistic Ad Spend Outlooks

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NEW YORK – Major ad spending for 2002 will be up almost 2 percent from 2001 to $143 billion, said John Perriss, chief executive of Zenith Optimedia, as Bob Coen, svp, director of forecasting for Interpublic Group of Cos. Universal McCann, predicted a rise of 2.6 to $240 billion, a figure which includes all spending categories. Both made their comments as the two guests on a panel discussion as part of UBS Warburg’s 30th Annual Media Week Conference at the Grand Hyatt in New York today.

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