Media Edge Wins RCCL Media; Raises Conflict Question For NCL

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NEW YORK – Young & Rubicam’s media unit, The Media Edge, last week bested finalist Carat ICG for an estimated $40 million in media duties from Royal Caribbean Cruises Ltd.
Y&R, however, handles media for RCCL competitor Norwegian Cruise Line in Coral Gables, Fla. The agency’s Chicago office won NCL’s creative and media duties last August without a review. The $10 million business had previously been at Goodby, Silverstein & Partners in San Francisco. It was unclear at press time how Y&R will handle the apparent conflict or whether it will resign NCL.
RCCL is the parent of Royal Caribbean International and Celebrity Cruise Lines, which merged last year.
The win is Media Edge’s second in the last three months.





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