The Media Edge Names Scanzoni to Broadcast Post

NEW YORK — Rino Scanzoni, the former executive vice president and a managing director for Bcom3’s MediaVest, New York, has signed a contract with WPP Group’s The Media Edge North America to succeed the retiring Bob Igiel as president of the media shop’s broadcast division.

Contract negotiations had been going on between TME and Scanzoni for several weeks. (Adweek October 8, 2001)

Scanzoni will step into the job in January 2002, due to what sources said is a non-compete clause in his contract with MediaVest, which he left in December 2000. In the interim, Susan Schoeber, currently TME’s director of national broadcast, will be responsible for handling the daily activities of the broadcast division. Igiel will continue his relationship with TME as a consultant, a TME spokeswoman said.

A highly regarded media veteran with more than two decades of experience, Scanzoni held top posts at MediaVest predecessor TeleVest and D’Arcy Masius Benton & Bowles in New York.