Media Edge Beats 2 Others for New Client

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Combe Reaches Beyond In-House Team for the First Time
NEW YORK–A word-of-mouth recommendation and good chemistry were factors in Combe’s decision to tap The Media Edge to handle media planning duties on its health and beauty aid brands.
Media Edge also will handle buying for spot broadcast and print ads. But the bulk of the buying–as well as creative duties–remains in-house. Last year, Combe spent $80 million on advertising, according to Competitive Media Reporting.
This is the first time the White Plains, N.Y.,





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