In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in some cases, magician. In our annual Media All-Stars report, you'll learn about one dozen of the most talented, innovative media point people for leading brands, including Media Executive of the Year Doug Ray, president of Carat North America. And our Rising Star is Sarah Bachman, director of mobile strategy at Horizon Media. These media pros don't just go by the numbers; they have mastered the numbers.
Illustrations by Joel Kimmel