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Two years ago, Steve Kalb, svp and director of video investments at Mullen, plugged into something a lot of other media agencies are only now beginning to realize: The lines between online video content and television were starting to get fuzzy. He understood that consumers wouldn't always see the world in such starkly different brackets.
"Everyone in our business always had separate monikers of 'broadcast buyer' or 'digital buyer' or whatever," Kalb says. "We're trying to morph it all together."
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