Media Agencies: News Maker

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Kayne Lanahan is now senior vice president and head of the newly formed News Corp. One, the media unit of Rupert Murdoch’s News Corp. The unit will offer advertisers the versatility to create custom media and marketing programs by tapping into the company’s more than 35 ad-supported businesses. News Corp. touts such properties as Fox Broadcasting Co. and cable’s Fox Sports Network.
CAREER: Lanahan launched herself by way of J. Walter Thompson’s planning department in 1982.

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