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NEW YORK Omnicom Group’s Rapp Collins, in partnership with sister shop Critical Mass, has won Medco Health Solutions’ direct marketing, public relations and interactive duties, sources said.
The selection came after a review after a review in which Interpublic Group units Mullen in Wenham, Mass., and Gillespie in Princeton, N.J., were the other finalists, per sources. Estimated billings are $20 million.
The finalists emerged in October after five shops made presentations to client executives in September.
Medco manages pharmacy benefits for corporations, HMOs, unions, insurance companies and federal employees.
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