Mechanica Runs With Saucony Campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Mechanica has unveiled its first national campaign for Saucony, reinforcing the athletic footwear brand’s street cred with runners and introducing the tagline, “We know…Because we run.”

The work launches is November issues of national running publications and includes online, retail and event-marketing components.

Copy seeks to capture the mind-set of serious runners and the imagery tries for a documentary feel. Text of one ad reads: “We know runs end. But being a runner never stops. Because we run.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in