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NEW YORK WPP Group’s Mediaedge:cia has been awarded planning and buying for Sony Electronics Latin America after a six-month review, the client has confirmed.
Estimated ad spending is $150 million, per sources.
Previously, the account was handled by numerous local agencies in the region. The consolidation marks the first time the client has placed all of its media business with one agency group.
Other contenders for the assignment were Havas’ MPG, Interpubic Group’s Universal McCann (which handles Sony in the U.S.)
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