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NEW YORK Paramount Pictures has consolidated its overseas media planning and buying duties for theatrical and home video under WPP Group’s Mediaedge:cia after a review, the client has confirmed.
Estimated spending on the account is $250 million. The other contender in the review was Publicis Groupe’s Zenith Optimedia. MEC and Zenith were the main incumbents, though most of the business (including the $50 million U.K. portion) was handled by the latter.
MEC has been the client’s media agency in the U.S.
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