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NEW YORK WPP Group’s Mediaedge:cia has won the estimated $30 million media account of Energizer Holdings’ Asia Pacific, Middle East and Africa regions after a review designed to consolidate chores at a single shop, the client has confirmed.
In addition to MEC, incumbents included Omnicom Group’s OMD and Publicis Groupe’s ZenithOptimedia.
Initial review contenders, sources said, included MEC, OMD and Aegis Group’s Carat. The latter dropped out during the process, leaving MEC and OMD as finalists, per sources.
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