Meatless Rivals Battle

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Boca Burger, Worthington Ready New Work
CHICAGO-Two campaigns breaking behind meat alternatives emphasize taste and suggest even devoted carnivores can enjoy the products.
Chicago Creative Partnership is readying its first campaign for Boca Burger, a $2-3 million print and outdoor effort scheduled to break June 1. The Chicago agency was awarded the account in February.
Separately, Northlich Stolley LaWarre in Cincinnati touts meatless products from Worthington Foods, Worthington, Ohio, in a $5 million print and TV campaign under the tagline “Enjoy eating better.”





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