Meat Wholesaler Turns to KO

J&B Wholesale has enlisted Kruskopf Olson to handle its $2-3 million account following a review.

The shop, which is based in Minneapolis, was hired to increase awareness of the com-pany’s principalbrands, No Name Steaks and Midwest Pride, among grocery retailers and consumers, said Jeff Johnson, the Minneapolis company’s marketing director.

Competing with national entries such as IBP’s Thomas E. Wilson brand and Hormel products, No Name Steaks has concentrated its advertising primarily in the Midwest and some regions of California, according to KO president Bill Coontz.